Build engagement strategies alumni actually care about


Welcome!

If you work in alumni engagement, you already know the problem:

Too much focus on fundraising.

Not enough focus on what alumni actually want.

This toolkit helps you flip the script - from transactional outreach to alumni-first strategy.

Because alumni don’t owe their alma mater anything.


What’s in the Toolkit?

✅ Engagement Audit (Google Sheets)

A guided tool to assess what’s working, what’s missing, and where to focus next.

✅ How-To Guide (PDF)

Provides step-by-step instructions to effectively use the Engagement Audit Tool and the Engagement Action Plan. It includes examples and tips for actionable results

How To Guide: Using the Engagement Audit Tool and Strategy Action Guide.pdf

✅ Strategy Action Guide (Notion Playbook)

Simple, step-by-step planning framework to help you align your engagement efforts with alumni goals.

Click here to Duplicate the Engagement Strategy Action Guide